Baseline Study on ‘Promoting Sustainable Consumption and Production Systems for Safe and Organic Foods in India’

Baseline Study on ‘Promoting Sustainable Consumption and Production Systems for Safe and Organic Foods in India’

Project Name: Baseline Study on ‘Promoting Sustainable Consumption and Production Systems for Safe and Organic Foods in India’

Project Location: Delhi NCR, Jaipur, Udaipur and Indore

Objective:

  1. Assess awareness, knowledge, attitude and behavior of consumers towards organic and safe food
  2. Evaluate the Consumers access to information on organic foods, brands and retail points, and their buying and consumption behavior.
  3. Study the market reach of organic food products and brands and get insights into the retailer‟s motivation and interest to promote organic food products.
  4. Study the FPOs involved in producing organic food for their capacity to process, package and undergo certification process
  5. Study the regulatory ecosystem for organic food products to understand the enabling factors and barriers to growth of the sector.

Activities Performed:

  1. Designed the research study.
  2. Developed the research tools for quantitative and qualitative study.
  3. FGDs and IDIs conducted with organic retailers, brands, producers, certification agencies and regulators to understand the issues, challenges, and opportunities.
  4. Surveyed 400 consumers across the 4 towns using a CAPI based questionnaire.
  5. Submission of draft and final report having insights, strategy and recommendations.